Launching an Australian MICE first with Hologram Technology

The Eventful Life

In a first for the Australian MICE market, InterContinental Sanctuary Cove Resort has added innovative 3D holographic technology to its outdoor event production packages for corporate clients and group events.

In collaboration with our long-term in-house audio visual and event production company, Encore Event Technology, this month our meeting and events team will offer event packages including the holographic technology for clients to harness the power of an immersive 3D holographic experience.

Our General Manager, Matt Rippin,  is excited to be enhancing the resort's meetings and events’ offering with the latest generation of holographic technology - adding to the theatre of an event on our one-acre Lagoon Beach. 

“Our new holographic technology will enable clients to inject an element of surprise and wonder to their events or celebrations with high definition, 3D holograms projected onto large hologauze screens that appear to float above the still waters of our Lagoon Beach Pool,” Mr Rippin said. “The resort’s hologram display is perfect for product launches, branding and re-branding events, storytelling, entertainment or for any event organiser looking to fully engage their guests with the latest in outdoor event production technology.

“Special lighting surrounding the Lagoon Beach Pool creates a sense of depth for the hologram displays and provides atmospheric lighting.

“Research shows that consumers respond particularly well to interactive and immersive narratives and this is exactly what this technology can do for our clients – immerse their delegates in a story, a product or brand with high-definition visuals that are larger than life. Event organisers can use the technology to bring their brands and their brand stories to life with different multimedia that is projected onto screens and customised to suit the needs of each client.”

Meanwhile, Technology Director at Encore Event Technology, Andrew MacColl, looks forward to utilsing the technology to pre-record special guests, speakers and more.

“Our global network of AV teams gives InterContinental Sanctuary Cove Resort the unique capability of being able to project pre-recorded holograms of people who have a message or story to share with delegates; but at the time of the event are located elsewhere around the world,” Mr MacColl said. “Pre-recorded holograms give delegates the experience of being able to see and hear from their CEO or a special guest as they appear to walk on water right before their eyes.

“We also have the capability to overlay video conferencing technology to project live holograms of people at an event. In this instance, the projection and image are live, and audience members can ask questions and talk in real-time to their CEO or a guest who is beamed in to join an event then and there.

“It’s remarkable technology that will bring the WOW factor to any event in an amazing display of colour, moving 3D imagery, music and surround sound for delegates.”

Corporate event packages with the hologram technology can be customised to suit the needs of each client and style of event. For more information or to book an event contact our meetings and events team on 07 5636 6757 or E: sales.sanctuarycove@ihg.com

 

 

February 20, 2020